STRATEGY

Focus - Direction - Goals

CTD is focused on performance. Performance of people in measurable and sustainable ways. Working with tried, tested and proven principles, practices & methodologies, with and through managers and team members to create robust and resilient organisations.

Effective change requires Leadership, Direction and clear Focus. A clear Vision of what the end result looks like is the starting point.

CTD works with Senior Management Leaders & Team Members to define desired outcomes. Then to devise required strategies & plans to achieve desired results in the most productive, efficient & effective manner.

The clearer the goals, the greater the focus & the higher the levels of energy and enthusiasm to attain them.

CTD conducts the necessary research to guide and support the Leadership Team to move in the desired direction to attain the desired RESULTS.

STRATEGY Matrix

 

Point Vision

It essential that the DIRECTION of the Corporate effort is clearly understood at the Ownership/Senior Management Level.

Equally important is the COMMUNICATION STRATEGY around the messaging of this Vision to those who will be charged with delivering it.

CTD works with the Senior Management Team to agree the Vision and the appropriate Communication Strategy to deliver that Vision.

Point Values & Culture

Understanding the Corporate Values and the Culture they develop, can be a challenge for many Companies. Aligning Values & Culture with markets, customers & employees is equally challenging.

Working with Teams, using well proven tools & methodologies, CTD has great experience developing Value & Cultural alignment. Again, the Communication Strategy, initial & ongoing, to support this effort is essential.

Point Change Management

Doing the same old things in the same old way and expecting better/different results. What is wrong with this picture? Often this is quoted as a definition of insanity!

Getting people to change; work in a different way; do less of some things, more of others; do existing things better. All challenges in today's demanding business environment. Often we know what to do, and find the how the real challenge. Working with world's best practice tools & methodologies, in an holistic way, CTD offers assistance in rising to these business issues.

COMPETENCE MANAGEMENT

Understanding the competence profile of the team is never an easy task. And yet, to successfully recruit, induct & train for peak performance requires benchmarks to be in place. Measurement against these banchmarks is a blue print for achieving results, rewarding performance & career progression.

CTD's Business Development Management - Competence Management CTD uses web enabled competence management tools to measure, monitor & map the progress of your development programs.

CTD then recommends suitable Learning & Development activities to raise the bar on individual & team performance.

Leadership COMPETENCE MANAGEMENT Matrix

Attitude

Asking people to do things they either don't have the knowledge and/or skill set for often results in a consequent attitude issue. Similarly, a misalignment in values and/or culture can cause attitude issues.

Working to overcome these issues, at all levels of the organisation, requires an approach focused on the issues, utilising acceptable systems & processes designed to create win:win outcomes.

For more information on CTD's Business Development Management

 

Point Mapping

Working with you to establish core competencies required across your business, CTD helps to establish the roadmap that all employees require to ensure success,

This roadmap is plotted electronically, web based, which allows seamless 360 degree assessment at agreed intervals. Knowing exactly where the gaps are allows a very focussed approach to development; team, group or even individual.

Identifying competence gaps allows a much more targeted approach to recruitment. Enabling very 'tight' position requirements & selection criteria. This approach is effective at Senior Management Level & throughout the entire organisational structure.

Point Knowledge

Knowing what to do is vital. Knowledge of process, procedures, systems, markets, products, customers, competitors, regulations, industry, local/ national/ international factors, and so on...

CTD works with you to determine which factors are required & the best solutions to provide the best possible Knowledge Bank in your Company. CTD's Revenue Performance Solutions (RPS) represents world's best practice thinking, tools & methodologies to provide Teams with a common way of working which delivers required results.

Point Skills

How we achieve results is just as important. We must develop the required skills.

CTD has extensive experience in developing required skill levels across all industry sectors, in small, medium & large companies: selling skills, presentation skills, negotiation skills, communication skills, persuasive skills, writing skills, pitching skills, account management skills, customer service skills, telephone skills (inbound + outbound).

PROCESSES

Continuing to make the same mistakes is very frustrating. Often this is because there is no was of capturing mistakes, analysing them and learning a new and better way.

"When you've been around for as long as I have, you'll know what makes you successful ..."
- so said a 24 year Business Development veteran when asked 'the secret for success'.

A better way is a consistent, structured process & way of working which captures mistakes & allows everyone to replicate success.

CTD researches current processes then recommends how best to create common language and methodolgies to ensure best management practice, to provide optimum results.

Leadership Management Matrix

 

Point Methodology

Moving away from individual ways of working, where clients often move with the Salesperson, to a more Company based approach puts the revenue base in a much stronger position.

CTD's Revenue Performance Solutions (RPS) develops; Company ownership of the customer base; a 'what gets measured gets done!' philosophy; a 'if you can measure it, you can manage it' culture. All of this is achieved through highly tailored tools, processes & systems developed with the managers & teams who will use them.

Point Tools

Specifically tailored tools designed to work with your products, markets, customers & competitors, built by your managers & teams, ensure the highest level of 'user buy in' and ultimate success.

Built in highly interactive workshops, these tools are the fundamental building blocks to Business Development success. Selecting the best quality prospects; adopting the best approach & tactics to 'work in progress'; managing Customer relationships productively; Key Account Management; all require specific attention to allow for the best outcomes possible.

COMMUNICATION

Point Getting Your Message Across

What makes an organisation special?
- Many would say it's Leaders and Leadership.

What makes Leaders/Leadership special?
- Many would say it's rapport, competence, experience, & just as importantly, it's often the individual's, or team's ability to communicate persuasively, passionately & to influence.

Communication is a key area often overlooked & left as a last thought in the strategy. Yet it is one of the most powerful elements to persuade, influence & create impact in moving an organisation forward.

CTD specialises in face to face communication, strategies and skills, both internal & external.

Leadership Management Matrix

Point Alignment
Alignment sessions may include & require;
• Workshops
• Facilitation
• Coaching
• Research; interviews, customer & staff surveys

Point Internal Messaging
• Road shows
• Alignment
• ‘Town Hall' meetings
• Collateral materials

Point External Messaging
• Media skills
• Interview skills
• Collateral materials
• Presentations
• Pitches; major new business, contract reviews & negotiations